In a 20-mile radius of Milledgeville, Facebook has the potential of connecting with 45,000 people and the same distance in Macon has the potential to reach 190,000 people. A recent study showed that the average time spent per day on social media is 116 minutes, that’s a day. This is a powerful tool that businesses, non-profits, and affinity groups use to reach our cities with their messages. Think of the reach that a simple click of a button has in our cities!
I was thinking about the power of social media and the gospel this morning and just wanted to encourage you. As God’s people, we can accept, reject, or redeem our culture. Facebook has become one of the most important ways for people to find information about others and organizations. As much as we may not like it, it’s the reality in our day and age. It is worth redeeming.
As a church, this is actually a huge advantage for us because people who are moving into the area or checking out churches, inevitably turn to social media to research churches. A simple way to promote the church is to like and share whenever something is made public on the New City Milledgeville or New City Macon Facebook pages. As an example, when Chris or Arthur shares a Spotify playlist for us to prepare for Sunday morning, like it and share it. Maybe even place a comment if there is a specific song that you like in the list.
By liking, sharing, and commenting, this does two things. First, it helps with curb appeal. When someone visits our page, it shows activity. It’s like driving by a house that you are interested in buying. If the grass is cut, the bushes are trimmed, the paint is fresh, you are more likely to stop by and take a look.
Second, it directly affects the Facebook algorithm. This is the formula that Facebook uses to automatically have the post pop up in others Facebook feed. We aren’t trying to become the church with the most ‘likes’, but we are trying to be a church that is known in Milledgeville and Macon. This is a quick and simple way to help support the mission.
So, keep an eye on the Facebook pages (and Instagram if you use that app), and like, comment, and share! Let’s be a people who are so passionate about the Gospel that we choose to take every advantage to make Jesus known in our cities.